Book a migration callMigrate from Reynolds and Reynolds ERA CRM to HubSpot seamlessly.
Move your dealership data beyond legacy DMS silos using SuprSwitch's proprietary transformation layer. Our in-house engine extracts complex automotive records and reconstructs them into high-performing HubSpot objects without manual data entry.
Engineered for Automotive Data Complexity
Generic CSV exports fail to capture the relational depth of a Reynolds and Reynolds environment. SuprSwitch provides a sophisticated alternative.
No CSV Formatting
Stop struggling with ERA's proprietary export formats; our engine performs native schema mapping to align with HubSpot's data model.
Relationship Integrity
Preserve the relationship between vehicle inventory, service history, and customer records during the transition.
Automated Sanitization
Our transformation layer automatically cleanses legacy DMS formatting and normalizes phone numbers and addresses.
Deduplication Engine
Eliminate the risk of duplicates by using our proprietary matching logic during the data extraction phase.
Full-Spectrum Data Coverage
We map every essential ERA data point to its optimal location within HubSpot.
The SuprSwitch Transformation Layer
A proprietary bridge between legacy Reynolds and Reynolds architecture and modern HubSpot hubs.
Direct Extraction
Extraction EngineOur direct data extraction bypasses the need for manual reports, pulling raw data directly from your ERA environment.
Native Schema Mapping
Mapping LogicWe translate ERA's specific automotive field codes into human-readable HubSpot properties.
Pre-Load Validation
Validation HubEvery record is validated against your HubSpot property limits and requirements before the final push.
Rapid Hydration
High VelocityOur in-house engine processes millions of rows of dealership data in hours, not weeks.
100% Data Fidelity Guarantee
We verify record counts and field values in before sign-off. Any discrepancy is fixed before you go live.
30-Day Post-Migration Support
A dedicated migration engineer is available for 30 days post-launch to fix any data issues that surface after your team starts using.
SOC 2 Compliant Process
Data is encrypted in transit and at rest. We never store your credentials — OAuth tokens are used and revoked per migration.
The Migration Blueprint
A structured 4-phase approach to moving your dealership from ERA to HubSpot.
Proprietary transformation layer ensuring zero data loss during the transition.
Direct extraction methodology that maintains dealership operational uptime.
In-house engine built specifically for high-volume legacy CRM structures.
Beyond Automation: In-House RevOps Experts
Our proprietary engine handles 99% of the heavy lifting, but every CRM has strict platform limitations. When HubSpot restricts automated imports for complex workflows or proprietary activity history, our in-house RevOps professionals step in.
We manually rebuild the business logic that machines can't touch, ensuring your new environment is perfectly tuned and ready for your sales team on day one.
What our experts handle manually:
Complex Workflows & Automations
Automated engines cannot migrate business logic. We manually translate and rebuild your HubSpot automations natively in HubSpot.
Restricted Activity History
Some historical data types are locked by HubSpot. Our team uses creative data-structuring to ensure no context is lost.
Custom Object Architecture
When standard mapping isn't enough, we architect and deploy custom objects in HubSpot to match your exact sales motion.
Choose the Migration Plan That Fits Your Business
Whether you want complete control or expert guidance, we’ve got you covered.
Self-Service
$499
Starting price, up to 50,000 records
Access to all supported CRMs
Free Sample migrations
Real-time Preview
Migration Analytics Report
Guided Migration
$999
Starting price, varies on volume.
Everything in Self-Service +
Selective Data Migration
Expert Migration Guidance
Data Mapping Support
Data Quality Management
Custom Migration
$Talk to us
Custom quotes for complex migrations.
Everything in Guided Migration +
Complex Field Transformations
Industry-Specific Customizations
Legacy System Integration
Complex Data Filtering
Common Questions About Migration
SuprSwitch extracts all historical data including closed repair orders, previous F&I deals, and inactive customer profiles to ensure your HubSpot reporting is comprehensive from day one.
Our transformation layer handles ERA store IDs by mapping them to HubSpot owner teams or custom ‘Location’ properties, allowing you to filter data by specific dealership locations.
Unlike traditional methods, SuprSwitch uses an in-house engine that translates the specific nuances of automotive data, such as VIN decoding and service interval mapping, which are often lost in generic migrations.
We prioritize security by using a direct extraction method within a proprietary environment, ensuring your dealership’s NPI (Non-Public Personal Information) is never exposed to external third-party tools.
While the migration happens rapidly via our transformation layer, we recommend a 3-day window to allow for final validation and team training within the new HubSpot environment.